How a lot cash did Cooper Flagg make in NIL throughout his one 12 months at Duke?

Cooper Flagg was one of the vital extremely touted males’s school basketball gamers in recent times. However as he arguably turned the game’s largest star within the early years of the title, picture and likeness (NIL) period, Flagg might need additionally been one of the vital priceless, if not probably the most priceless, school athletes ever.

The Duke star had not less than $28 million in NIL offers throughout his time in Durham, longtime journalist Howard Bryant shared in a conversation with Bob Costas at the 92nd Street Y in New York City. 

That $28 million determine is barely primarily based on Flagg’s offers with New Stability and Fanatics. Flagg earned a $13 million cope with New Stability whereas his Fanatics deal is price $15 million, based on Bryant. 

It is unclear if these figures are the annual worth or the whole worth of Flagg’s contracts with these manufacturers. When Flagg agreed to his cope with New Stability in August 2024, ESPN reported it was for a “significant” amount. New Stability additionally made Flagg considered one of its high athletes, together with him in a industrial that options Los Angeles Clippers star Kawhi Leonard, Philadelphia 76ers star Tyrese Maxey and Los Angeles Sparks star Cameron Brink. 

As for his cope with Fanatics, Flagg signed an unique multi-year contract with the merchandise model in January. The phrases of that deal weren’t unveiled on the time, however it included his first “rookie” card, which was a part of the 2025 Bowman College Chrome set.

Flagg had different NIL offers past his agreements with New Stability and Fanatics through the 2024-25 season. Nevertheless, it is unclear how a lot these preparations have been price. He turned the primary males’s school basketball participant to signal an NIL cope with Gatorade final October. He additionally had NIL offers with AT&T, Cort Furnishings and The NIL Retailer, which might probably convey the whole amount of cash he agreed to in NIL offers north of $28 million.

Cooper Flagg had not less than six identified NIL offers at Duke earlier than declaring for the 2025 NBA Draft, the place he is extensively anticipated to be the No. 1 total choose. (Picture by Michael Reaves/Getty Photos)

Nevertheless, the whole worth of these offers enormously outnumbers the estimated price Flagg had on an annual foundation. On3 estimated that Flagg had a $4.3 million annual value for the 2024-25 season, which was second amongst all school athletes. He solely trailed Texas quarterback Arch Manning ($6.6 million). 

Flagg lived as much as the promise as one of many high school basketball recruits for the reason that flip of the century throughout his one 12 months at Duke. He averaged 19.2 factors, 7.5 rebounds, 4.2 assists, 1.4 blocks and 1.4 steals per recreation, capturing 48.1% from the sector and 38.5% from distance – these numbers helped Flagg win the entire main nationwide participant of the 12 months awards. He additionally led Duke to the Ultimate 4, the place it misplaced within the nationwide semifinal to Houston.

Following his sturdy 12 months at Duke, Flagg declared for the 2025 NBA Draft. The Dallas Mavericks are extensively anticipated to make Flagg the No. 1 total choose when the draft is held later in June.

Within the probably occasion Flagg goes No. 1, he’ll make much more cash from his first NBA deal than what he is reportedly made in NIL contracts up to now. Flagg’s rookie scale contract is projected to be a four-year deal price $62.7 million, according to Spotrac.

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