Branding Speed: How to Market Your Club Racing Team and Create the Image You Want
$19.95
Price: $19.95
(as of Mar 19, 2025 16:15:18 UTC – Details)
The #1 book on Motorsports Branding.
Learn how you can apply motorsports branding lessons to your business or your race team. Filled with practical, real-world tips to help you build your brand and achieve your goals. In this book, you’ll learn how you can use branding to give your team or your business “The Look” all while keeping within a grassroots-sized budget.
Fritz Wilke, Fortune 500 marketer and long-time front-runner in the Sports Car Club of America’s top amateur road racing series, shares his insights on building brands into powerful marketing tools to attract customers and sponsorship.
Whether you have a small or large business, whether you compete in road racing, circle track, endurance, drag racing, karting, off-road racing, motocross, or any other form of amateur motorsport, this book will help your team take off! You’ll discover how to turn your team into a brand of its own and create the branded image customers and sponsors want.
In this book, you will learn how to:Define your brand purposeBuild your brand characterDefine your brand goalsFind your brand voiceEmbrace your brand personalityBuild brand consistency
You’ll also find tips on how to:Create your team name, logo, and team colorsBrand your race car and your racing driverBrand your paddock spaceBuild a branded storeGenerate social media contentFind and grow sponsor partnershipsTurn product partnerships into paid partnerships
ASIN : B09DJ7MR82
Publisher : Independently published (August 24, 2021)
Language : English
Paperback : 230 pages
ISBN-13 : 979-8462210570
Item Weight : 12.6 ounces
Dimensions : 6 x 0.52 x 9 inches
8 reviews for Branding Speed: How to Market Your Club Racing Team and Create the Image You Want
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William Strong –
Branding Speed is a very informative book for club racers
It’s been said in racing to not use your money, use other people’s money. And this book does a good job of explaining how to band you and your team so you can get out and sell your team to get funding for racing. Good read, easy to understand. A club racing must read.
Charles Streicher –
Solid book that delivers on what it promises
This book provided an excellent framework and insight into how to start focusing and getting the most out of my team’s marketing. I would definitely recommend!
ywm –
Great insight
What a wonderful story of a little boy introduced to car racing and finding it was his passion. A great read. Fritz is a wonderful writer.
Terra L. Fletcher –
For racers who need an intro to personal and team branding
I was honored to beta read Fritz’s first book. As a marketing expert, I found it refreshing to read sound marketing advice and customized recommendations for this specific audience. I have little knowledge of race teams, but his advice is rooted in proven marketing principles. The author addresses branding for beginners from the very first choices they make. Fritz touches on personal branding and having a trademark look, but he also advises drivers to pick a team name that has the opportunity for growth (not just their personal name). He encourages readers to clarify their big dreams and identifying what values they will hold to no matter what.Fritz recommends brand consistency, I agree! The book shares tips for colors, logos, signage, car wrapping, and even how to decorate your paddock area. Fritz gives branding newbies the lingo they need to be comfortable talking with graphic designers. This knowledge will save readers time, hassle, and money! Speaking of money, Fritz knows his audience is looking for economical branding options, and he highlights many budget alternatives for each of his best suggestions. There are some very niche suggestions too. For example, the book explains how to get your logo embroidered on a fire suit (something I haven’t yet encountered!), get quality track videos, and how to handle social media on the day of a race.I recommend this book to racecar drivers at any level who need to learn personal branding and team marketing.
Amazon Customer –
Real life experiences lead to real life advice
An easy to read guide to fulfilling your passion and finding your brand. Starting as a young man interested in racing, Fritz shares his experiences. expertise, and advice in a practical and well written way.
Brett39 –
Important information for all
Speed Kills:No Excuses for branding.
Legendary Randy Ericksen –
Not just for Club Racers
1 Always over deliver2 Always ask3 Always be yourselfEven if those were the only things you learned from the book, it would be worth it. But Fritz fills the book with real life examples and a roadmap of how to do it. From figuring out your brand to what colors to wrap your tow rig,the answers are here.The lessons in the book can be applied to anyone in any sport. A must read if you are looking for partners.
J. Alguire –
Great Resource – Very Readable
This book is well written and very readable, using real world examples along every step. The branding how-to’s and insights go well beyond application to a club racing team – great branding lessons in general. I enjoyed reading it and took lots of notes.